Month: April 2023

In our “Engineering Energizers” Q&A series, we examine the life experiences and career paths that have shaped Salesforce engineering leaders. Meet Charlie Curtis, a lead member of the technical staff for Marketing Cloud’s production engineering team. Charlie and his Atlanta-based team develop cutting-edge automation software that helps users simplify their customer marketing processes by reducing… Continue reading Solving Complex and Demanding Marketing Automation Challenges at Scale

Companies want a comprehensive view of their customers, enabling them to solve business and marketing challenges, such as personalization, segmentation, and targeting — but they face an uphill battle as they are drowning in data. For example, many companies cannot match the identity of a customer who visits their website with the same customer who… Continue reading AI-based Identity Resolution: The Key for Linking Diverse Customer Data

What the research is:  Millisampler is one of Meta’s latest characterization tools and allows us to observe, characterize, and debug network performance at high-granularity timescales efficiently. This lightweight network traffic characterization tool for continual monitoring operates at fine, configurable timescales. It collects time series of ingress and egress traffic volumes, number of active flows, incoming… Continue reading A fine-grained network traffic analysis with Millisampler

WhatsApp has launched a new cryptographic security feature to automatically verify a secured connection based on key transparency.  The feature requires no additional actions or steps from users and helps ensure that a conversation is secure.  Key transparency solutions help strengthen the guarantee that end-to-end encryption provides to private, personal messaging applications in a transparent… Continue reading Deploying key transparency at WhatsApp

WhatsApp has launched a new security feature that further helps prevent attackers from using vectors like on-device malware. This security feature, called Device Verification, requires no action or additional steps from users and helps protect your account. This feature is part of our broader work to increase security for our users from the growing threat… Continue reading How Device Verification protects your WhatsApp account

In our “Engineering Energizers” Q&A series, we examine the life experiences and career paths that have shaped Salesforce engineering leaders. Meet Shelby Heinecke, a research manager for the Salesforce AI team. Shelby leads her diverse team on a variety of projects, ranging from identity resolution to recommendation systems to conversational AI, supporting cutting-edge initiatives spanning… Continue reading 3 Ways Salesforce Takes AI Research to the Next Level

We’re sharing how Meta delivers high-quality audio at scale with the xHE-AAC audio codec. xHE-AAC has already been deployed on Facebook and Instagram to provide enhanced audio for features like Reels and Stories.  At Meta, we serve every media use case imaginable for billions of people across the world — from short-form, user-generated content, such… Continue reading Why xHE-AAC is being embraced at Meta